Off the Whiteboard into the Real World
Alexander Osterwalder
September 21, 2012
We all know a good idea when we see one. The printing press, the pencil, the flush toilet, the battery, and Google are all great ideas but where did they come from? What kinds of environments created these magical wonders? Were they flashes of brilliance? Inspiration? Or years in the making?
There’s a natural space of innovation; environments that breed good ideas effortlessly. Traced across time and disciplines, we can see seven shared properties and patterns that recur again and again in usually productive spaces. The more we embrace these patterns, in our work, in our home, in our life, the better we will be at tapping our extraordinary capacity for innovative thinking.
On Tuesday, December 14, 2010 best-selling author Steven Johnson was in the house to share highlights from his latest book Where Good Ideas Come From (watch the video). Building on his acclaimed, bestselling narratives of historical innovators, The Ghost Map and The Invention of Air, Johnson revealed how innovation can accelerate under certain circumstances and how physical environments can affect and enhance great ideas, bringing people and ideas together.
Best-selling author of several thoughtful and surprising books linking science, technology and society. Steven is also a longtime innovator in the digital space whose latest endeavor is outside.in, a radical new form of hyper-local news that maps web conversations onto real neighborhoods.
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Register NowFollowing the BIF-8 Summit, get your hands dirty with Saul Kaplan and Alex Osterwalder, in an exclusive Workshop digging into the challenges and opportunities of business model innovation. Only 100 tickets are available for this exclusive event.
This year will bring us another amazing group of storytellers. Check back often for the latest. Here are some early additions.
Director of Business Innovation, Intel Corporation
Founder, Buzzcar and Zipcar
President, ArtPlace
Bestselling Author and Illustrator of The Way We Work and The New Way Things Work
Founder, PeaceLove